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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

Audience 127
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Marketing Automation: Solving Problems At The Push Of A Button

YoungUpstarts

by Alex Miller, Co-founder of PosiRank . Marketers hope to disseminate information and inspire sales. Moreover, those tracking online progress (search rank, social engagement, website visits coming from other channels), are overloaded with duties, multitasking and allocating time. Make Automation Customized.

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JFDI.Asia Accelerator: Bootcamp Practicalities

YoungUpstarts

by Meng Weng Wong, co-founder and social engineer at JFDI Asia. Hero mentors” have exited their businesses through a trade sale or IPO, sometimes multiple times; they offer inspiration to your team and coaching on strategy and tactics. Some founders stay at hostels. Have we confirmed a CHANNEL to reach our market?

Asia 207
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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

But for B2B sales, meeting people in person is often mandatory. We market to four populations: High-potential founders. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Jourdan Urbach, Managing Partner of Brandt & Co. This is hosted by NFX.

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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

As Des Traynor , co-founder of Intercom put it in the Intercom on Jobs-to-be-Done book : Des Traynor: Some products are better defined by the job they do than the customers they serve. These three guidelines are recency, frequency and unit of sale. […]. Behavioral segments. Here is the biggie. New visitor vs returning visitor.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. 1) Manage the firm .