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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Jon Sebastiani , founder and CEO of KRAVE Jerky , a company that got its start in my class at Berkeley back in 2011 and was recently acquired by Hershey.

Lean 120
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118
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How New Technologies Enabled These Young Entrepreneurs To Threaten The Traditional Retail Landscape

YoungUpstarts

The founders of Benkheim&Co , an online brand which seeks to change the traditional luxury watch concept, explains how motivated entrepreneurs benefit from globalisation, efficient fulfilment services and new technologies. All these are factors that many founders underestimate, especially in terms of time.

Cofounder 113
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What Every Savvy Business Owner Should Know About Holiday Marketing

YoungUpstarts

by Lamar Tyler, founder of Traffic Sales & Profit. Begin by launching engagement and awareness campaigns both through organic and paid media channels. Most people try to start here instead of phase 1 and it shows in the sales. You should be selling during the holidays. Step One: Audience Engagement/Awareness.

Cofounder 165
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Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams

Feld Thoughts

Matt was the co-founder/CEO of Return Path. The founders of each company talked and, in between efforts to decimate the other, agreed it might be worth merging to survive. He co-founded it in partnership with High Alpha (we are LPs) and SVB. For example, here are the chapters in Part Five: Sales by Anita Absey (p.

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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

million of inventory online and recovered all their lost POS revenue with online sales. Paige Briscoe, founder of ReRoot. Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. In about a week, TC made a huge pivot and brought $1.5 We did them.

eCommerce 155
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113