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2023-2024 B2B SaaS Benchmarks

VC Cafe

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect. Metric Unremarkable Good Excellent Outlier ARR <$500k $500k-$1.5m $1.5m-$2.5m >$2.5m

B2B 78
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Guide to Create an Uber for Courier App

ReadWriteStart

Business to Consumer (B2C) – It is the most common type of business model. Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Various business models in an on-demand courier delivery app.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn video ad metrics. The growth of B2B video marketing. The takeaway?

Video 129
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127
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How To Begin Your Startup’s Marketing Even Before Launch

YoungUpstarts

Social media does wonders if you have an eye for content distribution and engagement. While distributing content, narrow down the networks your audience hangs out on and then decide the frequency of distribution on each network. For a B2C business, create a press release kit that can be distributed. Web traffic.

Marketing 133
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Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. A lot of marketers are doing well in terms of authoring and distributing their content. But marketers today still struggle with tapping into the potential that exists in content marketing.

Marketing 162
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” It was 2003. Marketing automation (as we know it today) was just born.