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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

Audience 127
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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. Or sales-qualified leads. Exceptions abound.).

Analytics 161
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The growth of B2B video marketing.

Video 129
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Key Considerations for B2B eCommerce

The Startup Magazine

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. You use ERP software to control various processes, from managing the supply chain, inventory planning, distribution, pricing, accounting, and finance.

B2B 118
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Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50
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How to Radically Stand Out with Brand Marketing

ConversionXL

If you spam the non-buyers with sales CTAs, you’ll only annoy them. Marketing: Which channels are they active on? Build systems and processes that enable your team to create and distribute content seamlessly. They show original sales intelligence data and they post relatable memes. Messaging: What language do they use?

Marketing 109
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Build a Competitor Profile for Clues to Delivering Better Value

Up and Running

Like most B2C product categories these days, your product may compete in a very crowded environment. How frequent do they post on Facebook and what types of content do they post, • Which channels of distribution do they utilize. • How large is their sales team. • Do they have a dedicated sales force.