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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn’s targeting capabilities—by company name, job title, etc.—are Fundamentally, there’s nothing unique about a video for a LinkedIn ad.

Video 129
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111
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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. So it's not just sort of a one. And that's the other thing.

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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. I order the first three with the highest percentage in the match column.

Design 150
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Are you aware of your cost per acquisition on other channels? Share top performing channels.