ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

MAY 22, 2019

Basically what that means is the better your site can match what someone wants when they search for something, the higher it’s going to rank. It has the keywords, it has links, it has all the traditional stuff, but it didn’t match user intent. I was like man, what’s happening? John Jantsch: HubSpot is a great example.

SEO 58

SEO Kansas City Kansas Missouri 58

Duct Tape Marketing

OCTOBER 26, 2017

These aren’t even B2C companies – they’re selling software platforms! Radio stations are entertainment engines and their promotional ads should match that. This is largely because your radio ad’s call-to-action will probably be the narrator saying (and/or spelling out) your website name. Inexpensive. “So

Advertising 47

Advertising Hosting B2C Audience 47

ConversionXL

JULY 7, 2020

Tailored title as pin name. Make sure that the boards are relevant to your topic and that the names of the boards match search suggestions in Pinterest. But the opportunities on Pinterest are open to more than just B2C fashion and food brands. Pinterest reads the title and places you in search results accordingly.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Does the quality of new content match older posts? If demographics match your customer personas , it’s an indication that your targeting is effective. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). If the page header matches what the user clicked, the buyer will be reassured. Match your system to the real world.

B2B 73

B2B Design Matching Search 73

Occam's Razor

JANUARY 20, 2010

Another way to cheat at this is to simply use Medium Matches Exactly Organic. Does the distribution match your goals? Do the keywords match the intent of the page ? The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Create a segment for Organic Search traffic.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

FEBRUARY 6, 2024

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. You can match that and whatnot. So I want you to have my identity. I want you to have my data. powered by

Engineer 62

Engineer SEO ChatGPT Channel 62

ConversionXL

NOVEMBER 8, 2018

start including, rather than excluding, prepositions) may create a tighter match between the content of the voice query and the content of your page. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market. Voice queries are typically longer than text queries.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Heuristic #2: Match Your System to the Real World. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. According to the benchmark report, most affiliates work in the B2C space (79.45%). Kim and Jim are now spending their days driving targeted traffic to your beach vacation landing page. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. The bras are sorted by the percentage that they match with my wear, coverage (more), padding (some), straps (cross back) and support (wireless). I order the first three with the highest percentage in the match column.

Design 150

Design Software Review Technical Review Mobile 150

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Look for decision makers with events that are a match for your product or service. It’s a great way to get open honest market research.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Check it out… Note the naming conventions here. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JULY 22, 2013

Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 It is the people who Google "Brand Name Coupon Code" after they see the "Enter Coupon Code" in your Shopping Cart. :). Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 27, 2019

In a marketing technology stack, a taxonomy includes the names of the actions people take and the naming structure for the values you store about your customers. With a variety of tools in your stack, unifying the names of actions and values is vital. GTM, as its name accurately puts it, is a tag manager. B2B or B2C.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. But by naming the price, your mind does not go instantly on guard, like it did with all the other folks. I love the social nature of sharing playlists. Nine dollars!

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 22, 2015

B2B and B2C. How can it match what they want even more? During the process of heuristic analysis you have to avoid random comments, and strictly stick to assessing the page for named criteria – writing down your “findings”. It’s proven to work across industries and business models. Further reading: [link].

Analytics 48

Analytics Technical Review Conversion Framework 48

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Shortlist people who match your tone of voice, seem to lead conversations and have good engagement on their posts. Add your advocates’ Twitter handles or names to your social monitoring list, or create Twitter lists to monitor their activity.

Social Network 49

Social Network Distribution Curation B2B 49

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! We would name our sales intelligence company Vainu.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

JUNE 2, 2020

You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Ninety-nine percent of products—even from no-name brands—just work. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important.

Differentiation 162

Differentiation Software Review United States Demand 162

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. How do you approach this daunting task?

Brazil 158

Brazil Technical Review PR Development Team Review 158