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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

User experience research or UX research, shouldn’t be limited to A/B testing programs only. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Do User Experience Research.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

What John (00:16): You just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. And that looks different for a B2C journey versus a B2B journey. It's the best investment I ever made.

SEO 68
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Key Considerations for B2B eCommerce

The Startup Magazine

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Personalisation of multiple channel presence. Dashboard for sales reps. An online presence is essential for all businesses today.

B2B 130
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How to Radically Stand Out with Brand Marketing

ConversionXL

If you spam the non-buyers with sales CTAs, you’ll only annoy them. Marketing: Which channels are they active on? Share content exploring what it’s like to work at your organization, such as remote working, away days, professional development programs, etc. Why should customers choose to do business with you?

Marketing 109
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Modern Day Sales: 8 Ways Companies are Changing the Future of Sales

ReadWriteStart

Like most functions in today’s businesses, sales is currently undergoing a transformation. Lead generation , customer acquisition, and sales resources are being approached differently. Companies now replace the cold call with new sales tools and tactics that are changing results for the better. Employing Digital Sales Tools.

Sales 71
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Never Mind the Valley: Here's Paris

ReadWriteStart

While foreign entrepreneurs wait for the Startup Visa to become a reality so they can go launch their startups in the US, France has quietly had a similar program in place for some time. YEI is essentially the same as the JEI program, and winners of the competition can come to France and enjoy the same benefits as startups with JEI status.

France 163
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The ROI of Lead Scoring

Duct Tape Marketing

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.