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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Want to tap in to the best startup advice from entrepreneurs who are out there doing it? Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. Luke Campbell – Cofounder.

Founder 101
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast.

Marketing 120
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

He's been an SEO specialist to Fortune 500 companies and venture backed startups around the world for two decades. And that looks different for a B2C journey versus a B2B journey. 14:03): There's a number of channels that you can publish on LinkedIn, YouTube, TikTok, Instagram, whatever works well for your audience.

SEO 68
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2023-2024 B2B SaaS Benchmarks

VC Cafe

The first time I wrote about startup benchmarks was in 2019 and it became one of the most popular posts on VC Cafe. Key Metrics for B2B SaaS Startups: Annual Recurring Revenue (ARR) Definition: ARR is the yearly value of a company’s recurring revenue from subscription-based services.

B2B 97
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What Challenges Can You Face When Starting Out In eCommerce? Advice From Custom Plugs, A Multi-Million Pound Startup Company

YoungUpstarts

Challenges are an inevitable part of any startup journey, but how you deal with and overcome them will determine your fate. Social media is undoubtedly a fundamental tool for growing your business in a B2C environment, but it can also be a double-edged sword. Life in business is never just plain sailing.

eCommerce 242
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How To Get Ready To Participate In An Acceleration Program

YoungUpstarts

Based on my own experience working for two different startup companies, Keteka and onlineresume.us , I will break down several important pieces of advice in order to help you better navigate the application process, what to do in case you are not accepted, and how to successfully prepare for participation in these kinds of programs.