Steve Blank

MAY 29, 2011

Founders overestimate the value of IP before product market fit by 255%. . B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Download the full Startup Genome report here. Filed under: Customer Development , Teaching , Venture Capital.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? To what points in the customer journey do they correspond?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). See you next year.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. – Music! Sad, right?

Web 164

Web Design Marketing Security 164

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). This allows customers to create, manage and track processes that include tagging of physical objects using barcodes. It has been downloaded by 2 million time, requiring less CPU processing than competing text input apps.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103