Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. If I'm doing SEO for keyword cluster xyz, what am I really solving for? You want sales, yes. Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Inherently this means that I’m researching a topic I need to know about, and that I’ll likely rank high in SEO for that particular topic.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

FEBRUARY 12, 2015

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Worldwide Smartphone Sales by Operating System , in thousands. The raw numbers used for sales makes the above graph less insightful.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. "Let's just get people on the phone and our sales reps will convert!" Shopbop: (Luxury) Ecommerce and Branding Done Right! I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. You stop the PPC campaign and implement the winner, but you don’t see the 30% improvement in your sales. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

FEBRUARY 3, 2016

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. Of course, most companies know this, especially those in the eCommerce space. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Toothpaste?

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Product Pages.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Marketing/Sales optimization funnel. If the copy won’t sell them, what will? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86