ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” These three guidelines are recency, frequency and unit of sale. […]. Image Source. The solution? Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

VC Cafe

NOVEMBER 2, 2019

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech.

B2C 141

B2C Technical Review Startup Retention 141

Up and Running

AUGUST 7, 2019

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

FEBRUARY 12, 2015

My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. I’m a polymath too. #2

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

APRIL 4, 2014

Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. Part of it may be due to the mentality of marketers as a whole. image source. Email remarketing. Behavioral targeting. Marketing automation.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. The follow-up and additional reviews speak to the consumer’s subconscious mind. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Empower customer reviews that are actually helpful. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. We will look at many different examples. From bras to dresses. From pants to jewelry.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Consider Macy's.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 6, 2015

These types of results due to validity threats can, and do, happen to you. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). "Let's just get people on the phone and our sales reps will convert!"

Web 164

Web Design Marketing Security 164

ConversionXL

FEBRUARY 3, 2016

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. Of course, most companies know this, especially those in the eCommerce space. They could use the unique shopper codes they assign to each person to identify certain behavioral patterns that indicate pregnancy.

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Product Pages.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.).

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 5, 2015

By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger. This is a great example of how persuasive social proof can be, particularly when it is prominently placed on your landing and important sales pages.”.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. We can say the same thing for B2C products, for example, HeadSpace. The One Number You Need to Grow – Harvard Business Review.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. We can say the same thing for B2C products, for example, HeadSpace. The One Number You Need to Grow – Harvard Business Review.

Customer 91

Customer Retention B2C Programming 91

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. and therefore the sales?—?that In investing in B2C, we also look for network effects but usually those are created rather than natural. that the brands needed.

Networking 48

Networking Fractional CTO CTO Hire B2C 48