Steve Blank

MAY 29, 2011

In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. more likely to successfully scale with sales driven startups than with product centric startups. Ok, I get a lot of these.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Do you have patents or IP wedges that create defensible moats around your differentiation? Let’s break this down. Let’s start at the beginning.

Differentiation 54

Differentiation Virginia .Net B2C 54

Duct Tape Marketing

MAY 22, 2019

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.

SEO 60

SEO Kansas City Kansas Missouri 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. The AAA form asks for a bit more info (height and weight) and, smartly, captures my email address. "Let's just get people on the phone and our sales reps will convert!" – Music!

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. This works on email, too. Marketing/Sales optimization funnel. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

VC Cafe

JANUARY 16, 2011

Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE Our solutions provide peace of mind, improve quality of life and save costs to users and service providers.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103