Remove B2C Remove Email Remove Retention Remove SEO
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. By meeting buyers’ post-purchase needs , you’ll improve customer retention. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. Image source ).

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4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Chat boxes, email, and telephone are a great place to start.

SEO 80
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Cost per click: Track ad spending to improve performance Where to track CPC 12. Here’s what to look at: Websites.

Metrics 105
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8 predictions that will affect the way we sell this decade

NZ Entrepreneur

It’s normal to know when someone has opened an email, read page 3 of your proposal, clicked on a link in an email newsletter, responded to a post on social media, etc. If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies.

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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

By having contest entrants choose among several products you get them familiar with your other products and get their email address too! Surprises always work to instill loyalty and retention. Create a web page with a sign up form and use email and social media to announce the call. Inspire Customers To Call You.

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B2B Influencer Marketing: 4 Strategies that Move the Needle

ConversionXL

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We’ve all given and received one-off recommendations in Slack groups or via email. You know it’s exclusive when the site promoting an SEO event is a single page of basic HTML! Closed groups.

B2B 110