ConversionXL

MAY 1, 2019

In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. The manager may read the executive summary. The practitioner may read the guide.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

MARCH 10, 2020

John Jantsch: So before we get into kind of the framework and what the book is really, kind of breaking the book down in chunks, what would be the scope of the application? So our websites are really content management systems, but they’ve got to work like one. It’s very fast, won’t mess with your SEO.

Sales 63

Sales Marketing Framework Pennsylvania 63

Cracking the Code

OCTOBER 10, 2008

To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You can do it for Bing, email, AOL ads, social, even SEO!

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. Introducing: ResearchXL™ framework. B2B and B2C. Use the framework as your tool, your guide, your process map.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Awesome, right? #3.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 12, 2017

PAS framework: problem, agitation, solution. Framework for framing the discipline. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Arguments: Manage risk through testing, ROI, internal competition, prioritization, knowledge building. No storytelling.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Starbucks manages loyalty differently, by allowing customers to earn points for purchases. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. The Business Framework. The framework is not a funnel (#funnelsaredeadlonglifefunnels). million Likes.

Social Media 60

Social Media Media B2C B2B 60