Occam's Razor

DECEMBER 9, 2013

It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You can do it for Bing, email, AOL ads, social, even SEO! It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

Duct Tape Marketing

OCTOBER 30, 2015

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing. Most entrepreneurs look at the Internet as a mean to reach the global customers. And social media and search marketing, used properly, helps you skyrocket your local sales.

Social Media 28

Social Media Search Media Sales 28

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. Thanks to Steven Randall, Vonya Global ! #8-Provide They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. Photo Credit: Sebastian Ravitz.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

NOVEMBER 18, 2014

Let's go back to our table, and global oil consumption. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Worldwide Smartphone Sales by Operating System , in thousands. Nothing complicated here.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. .

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. An example of the implication: Don't expect short term sales/revenue from any social participation. Let's look at B2C companies. So, let's fix that error. There is no Do intent!

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Standing Out with SEO and Style. You can’t only write for an algorithm and if you’re taking SEO into consideration when crafting content online, your competitors are too.

Demand 47

Demand B2B Curation SEO 47