ConversionXL

MARCH 4, 2016

Blogs, SEO, Ads. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. Example of how a live chat widget works with a regular document. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

JULY 22, 2013

If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. micro-conversion).

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. Note that I’m not saying that tactics don’t work, but you shouldn’t think in terms of tactics.

Analytics 48

Analytics Technical Review Conversion Framework 48