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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 165
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Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. From their experience in the B2C world, your customers have high expectations. B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business.

B2B 153
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C. Segmentation by Need. Segmentation by Business Size. Segmentation by Audience.

Campaign 111
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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. Increasingly, Google is where people head to find information about businesses. While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms.

Search 75
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

But to turn data into insights and money, it’s not enough to simply collect information. Goals determine your key performance indicators (KPIs) , which inform the metrics to track. Traffic on its own doesn’t provide enough information to directly influence the type of content you should create. – Seth Godin.

Metrics 105
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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

According to the benchmark report, most affiliates work in the B2C space (79.45%). The more information your affiliates have and the more they are able to perform like an in-house member of your marketing team, the better. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Image Source.