Remove B2C Remove Information Remove PPC Remove Revenue
article thumbnail

Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

When integrated properly, they maximize how we attract consumers, and turn visits into revenue. PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Social Marketing.

Channel 165
article thumbnail

Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. From their experience in the B2C world, your customers have high expectations. Up-selling and cross-selling means new revenue opportunities. Why do you need a wholesale e-commerce platform?

B2B 153
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. A/B testing your email marketing campaigns on the email side is really important in your effort to increase revenue. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C.

Campaign 111
article thumbnail

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. Increasingly, Google is where people head to find information about businesses. While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms.

Search 71
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

But to turn data into insights and money, it’s not enough to simply collect information. Goals determine your key performance indicators (KPIs) , which inform the metrics to track. Traffic on its own doesn’t provide enough information to directly influence the type of content you should create. – Seth Godin.

Metrics 105
article thumbnail

How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146
article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Carefully analyze your customer and revenue data. According to the benchmark report, most affiliates work in the B2C space (79.45%). The more information your affiliates have and the more they are able to perform like an in-house member of your marketing team, the better. PPC – 29.88%. Image Source.