ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. mobile purchasers). Such details help identify when it makes sense to push marketing and when there’s no point.

Retention 126

Retention Analytics Campaign eCommerce 126

Version One Ventures

FEBRUARY 27, 2014

Likewise, free is the way to go for mobile apps. As this chart shows, paid mobile apps are virtually dead – your mobile app will either need to be ad-supported or have in-app payments. Enabling collaboration will not only make the tool more useful but might also generate viral growth. But what about enterprise apps?

Viral 154

Viral B2B B2C Business Model 154

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It!

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 73

Social Network Viral Social Media B2C 73

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Ready to take this expansive journey to not just win at performance marketing and brand marketing? Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world!

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. According to Merchant , online video accounts for 50% of all mobile traffic. 69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. VideoScribe.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

JANUARY 14, 2020

written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello welcome to another episode of the Duct Tape Marketing Podcast. Because not everybody gets into marketing wanting to be a videographer. Transcript.

Curation 39

Curation Video Viral Government 39

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

OCTOBER 10, 2011

and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! Businesses as in Red Bull and T-Mobile and Johnson & Johnson. So to make our marketing more efficient we shout more loudly, more frequently! That's Marketing money just can't buy. We don't have to do that.

Social Media 165

Social Media Metrics Conversion Media 165

mashable.com

OCTOBER 5, 2012

Cezary Pietrzak is a New York-based creative marketer and growth strategist. He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. You can read his thoughts on startup marketing at www.cezary.co. Today in Mobile. Business & Marketing. Like Tweet +1 Share Pin It Share.

Naming 84

Naming Startup Social Media RSS 84