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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

Does your brand lack social media presence? According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Integrate social media. You probably already have some social media presence; if not for your business, then for your personal life.

Mobile 100
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

High referral traffic is an indication of strong affiliate links or media coverage. Traffic from social media platforms. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. This makes it a good metric to measure brand awareness and demand.

Metrics 105
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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

But the opportunities on Pinterest are open to more than just B2C fashion and food brands. Regardless of your industry, Pinterest warrants a thorough look. What may take longer is figuring out how to turn visibility on Pinterest into leads and sales. The post Where Does Pinterest Fit in Your Marketing Mix? appeared first on CXL.

Marketing 114
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Which Is The Best Business Model For Your Startup – B2B Or B2C?

Entrepreneurs-Journey.com by Yaro Starak

Things such as social media, online vacation packages, online dating and video production are not a necessity for businesses or the consumer to purchase and often prove a lot harder to break into than the business plan formula claimed it to be. What Is “B2C&# ? The reason these companies fail is simplistic.

B2C 91
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Is Above the Fold Really That Important?

ConversionXL

Desk.com and Optimizely), the one-line value propsition is clear (and convicing) enough to warrant an immediate ask (e.g. His team has found that 66% of attention on a normal media page is spent below the fold. Well, let’s bust that myth right away with this example from a test I ran on a B2C landing page,” he wrote.