www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Webinars Conferences & Expos. Web Analytics. ); //. B2C Email Marketing. B2C Email Marketing. More Categories. Ad Industry Metrics. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Webinars perform particularly well in a B2B context.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 79

B2B Marketing B2C ChatGPT 79

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Although less personal than a phone line, it is a great way to offer support to clients.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. If you’re on a shoe-string budget but still want to produce content featuring experts: Record a short webinar-like Q&A. Invite guest hosts to Twitter chats and webinars.

B2B 110

B2B Marketing Social Media B2C 110