Bankruptcy Channel Metrics Sales 
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=
Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. I had taken the job of VP of Marketing in a company emerging from bankruptcy. Drive that demand into our sales channels. Educate our sales channel(s).
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Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. Newspapers!
Hunter Walker
JANUARY 2, 2017
Acquiring F500 company imagines incorporating this product into their existing channels, or even keeping the product and using it as the launching platform for their further digital initiatives (ie they’re essentially purchasing the company to control its roadmap). Better that be a smart acquisition than a bankruptcy.
The Startup Magazine
OCTOBER 5, 2020
And without a steady, sustainable stream of new customers, cash reserves will dwindle, revenues will dry up, and bankruptcy will inevitably ensue. But operating a high-converting sales funnel when time and resources are scarce requires a nuanced approach. Startups can easily fall into the trap of building an unbalanced sales funnel.
David Teten
DECEMBER 3, 2019
A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.
Up and Running
NOVEMBER 4, 2015
It puts everything in one place with an easy to follow user interface, works with Facebook, Twitter, Google+, Instagram, YouTube, Tumblr, and WordPress, and has incorporated analytics so you can stay on top of your metrics. You get a knowledge base, multiple support channels, and reporting. Project management software. Analytics tools.
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