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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150
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How to Wisely Utilize Debt for Business Expansion

The Startup Magazine

Poorly managed debt can lead to financial strain, decreased creditworthiness, and even bankruptcy. Factors to Consider Before Taking on Debt The debt service coverage ratio (DSCR) is a financial metric lenders use to assess a business’s ability to cover its debt obligations.

Finance 147
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook works.

Metrics 165
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Why Startups Are Ready For A Reboot

YoungUpstarts

Many startups are already tech-based, and the tech they use can help them connect with consumers and make sales online. NBC News points out several companies that filed for bankruptcy during the later months of the crisis. It should have speed, adaptability, and the ability to switch gears quickly as part of its success metric.

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7 lessons we learned from the bankruptcy of Whatser

The Next Web

Although we got some early traction, we were unable to prevent a bankruptcy from happening in October 2011. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). You should constantly share the company vision, keep the focus and maintain the team spirit.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Because you control everything.

Metrics 137
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7 Ways to Improve the Financial Management of Your Business

The Startup Magazine

As a result, being unaware of regular expenses can lead to overspending, cash flow problems, and even bankruptcy. When it comes to financial management, it’s crucial to monitor how your company’s financial resources and metrics change over time. To get started, you can create a system for tracking your daily expenses.