Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Search Engine Optimization (SEO).

SMS 101

SMS Marketing Affiliate Social Media 101

The Startup Magazine

JULY 28, 2023

SEO – Search Engine Optimization for Online Marketing Concept. You must represent your brand in your bricks & mortar building, online via your website, through your social channels, and in any other ad campaigns you run. If you go viral, your brand will soar. trillion E-commerce industry.

Marketing 143

Marketing Social Media Audience SEO 143

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. The more shares a piece of content gets, the higher the chance of it ‘going viral. Search Engine Optimization (SEO). The process of keyword research for SEO alone, can help you understand what your audience wants.

SEO 163

SEO Metrics Social Media Audience 163

Hearpreneur

DECEMBER 28, 2022

For us at CEO Blog Nation, we get it. I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. A big focus on Digital Marketing and SEO is already important, but by next year it'll be a NECESSITY! My main objective for 2022 is to get more press.

Social Media 122

Social Media Entrepreneur Retention Finance 122

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

Many years ago I coined the phrase “ Pillar Article ” or sometimes called, “ Pillar Content “, to describe how to create great blog content. To my surprise, it really caught on in the blogging about blogging community and many thousands of bloggers use it to describe what good blog content is.

Media 110

Media Audio Video Social Media 110

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

The Startup Magazine

MARCH 28, 2021

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Channel: Finding out which sources, such as email, organic search, and email, are used to calculate website traffic is another way to do so.

SEO 183

SEO Social Media Search Campaign 183

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

ReadWriteStart

FEBRUARY 25, 2020

It involves using digital outlets like websites, social platforms, and software applications as marketing channels. Viral marketing. Small businesses and, indeed, startups can leverage the power of digital channels to build their brands, get leads , and reach more of their target audience. Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

ConversionXL

JANUARY 13, 2021

If your top five blog posts—which were published years ago—account for 30% of new users, then those posts are your brand for one in every three people. The most important topics and high-traffic posts may be buried deep in your blog roll. picking topics for blog posts). Blogs are hamster wheels. Organic takes time.

Search 127

Search Restful SEO China 127

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. There is a critical mass of exposure you need to reach, so it’s better to synchronize everything together: PR, banners, and blog posts should all appear at once. Find blogs and niche websites where your potential audience is likely to be.

PR 157

PR Development Team Review Viral Mobile 157

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. Ben Shapiro got his start at eBay, where he served as their manager of business development and SEO. Closing the loop on your marketing investment, on your channels, on your customer engagement, are important.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

SEPTEMBER 10, 2019

For $950K, I could also build a blog—from scratch—to hundreds of thousands of visitors per month. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever.

Conversion 133

Conversion Technical Review Channel Engineer 133

mashable.com

JULY 4, 2012

Have a blog and update it at least once a week. Google SEO went into free fall from first week of April until middle of May for refinements. Lame SEO people called it Penguin to justify to clients why SEO had fallen. SEO, as relevant as MySpace and Google Buzz in the 2nd decade of the 21st Century mobile marketing era.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. This usually comes down to very company specific things, like what channels are effective for growth. SEO-focused? Hire the best SEO specialists for your growth team. Data Analysts.

Analytics 99

Analytics Engineer SEO Channel 99

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. A reliable paid acquisition channel results in a somewhat stable business. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

The Startup Magazine

JUNE 6, 2021

Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer. Come Up with a Business Plan. Creating a business plan shouldn’t be something way too time-consuming.

Social Media 174

Social Media Audience Affiliate Startup 174

Brandanew

JUNE 3, 2016

Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Maybe that is one of the reasons why almost every brand created a content marketing campaign initiated by a blog but gradually they posted less and less, eventually abandoning the idea.

Campaign 100

Campaign Marketing Viral SEO 100

Brandanew

JUNE 15, 2015

Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Snackable content. Owned media. Data driven publishing.

Viral 100

Viral Marketing Social Media SEO 100

Software By Rob

MARCH 26, 2015

Between this blog, my podcast , MicroConf and the Micropreneur Academy , I’ve had the privilege of watching hundreds of entrepreneurs launch products over the past decade (even into the thousands, depending on how you count). Specifically, I’m suggesting that you don’t get started with a subscription SAAS model. all at once. Lifetime value.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Brandanew

NOVEMBER 2, 2015

It may be a authority blog or an arresting portfolio of images or even a YouTube channel depending on what you do. Master SEO. Familiarize yourself with basic SEO techniques and follow the best practices religiously. Put that in your email signature, comments on other blogs and share it on social media.

Viral 100

Viral Social Media SEO Later Stage 100

Software By Rob

MARCH 26, 2015

Between this blog, my podcast , MicroConf and the TinySeed , I’ve had the privilege of watching hundreds of entrepreneurs launch products over the past decade (even into the thousands, depending on how you count). There’s an extensive list of these app store/marketplaces over on the Rocket Gems blog. all at once. Lifetime value.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users?

Marketing 165

Marketing Viral SEO Analytics 165

ConversionXL

OCTOBER 9, 2019

Your own video-on-demand channel for potential customers to join and stay engaged with. Moz has repackaged their popular Whiteboard Friday videos into a free standalone course on Udemy that ranks third on Google for “SEO training.” To see a brand-owned, webinar-driven channel in action, check out SEMrush.

Lead Generation 110

Lead Generation B2B Video Marketing 110

mashable.com

MAY 28, 2010

How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? Descriptive names, such as Stuff White People Like or Blogging Basics 101 , immediately convey information about what you do. How Do I Start? The downside?

Naming 94

Naming Technical Review Social Media Startup 94

Brandanew

AUGUST 6, 2015

Social media is not only the easiest way of knowing the consumer but also a fantastic channel to offer services and find new leads. Social media is a great to channelize your content. By sharing content on the channels were the consumers are already present, a brand becomes tangibly accessible. What do you want to be known for?

Social Media 100

Social Media Media Marketing Viral 100

mashable.com

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Programming 86

Programming Startup Technical Review Software Review 86

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. This reveals content types, channels, and possible themes); What kinds of content do you share most often?

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. For example, a video on the “about me” page of a lifestyle blog vs. just an image. Think of this the way you think of blogging. Each video is named the way a blog post might be. The State of Video in 2016.

Video 48

Video Conversion Mobile Search 48