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How Color Influences What People Buy

crowdSPRING Blog

When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy? Studies show that up to 90% of judgments about products can be based on color alone. Top 10 Factors.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. These are essentially guides on how to do things. Positioning.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Image source ).

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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands.

Audience 122
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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

It’s shorthand for who and what you are. Getting branding right gives people a reason to love you, which they’ll reward with loyalty. In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. But it’s what people feel when they see your brand that matters.

Campaign 109
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How to Radically Stand Out with Brand Marketing

ConversionXL

According to Edelman research , when that trust is built, 61% of people will become vocal advocates, 57% of people will purchase more products, and 43% will stay loyal. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Understanding what your customers crave.

Marketing 109
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

What is omnichannel marketing? It’s an approach that fits with how people increasingly engage with brands. It makes it easy for people to get the necessary information and help. And when the time comes, it makes buying easier for them. Omnichannel marketing vs. multichannel marketing: What’s the difference?

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