Hunter Walker
FEBRUARY 20, 2024
Winter Break week for my kid more time with her, and when she’s with her friends, more time with New Yorker magazines. Here are a few essays, articles, blog posts, etc that I’ve enjoyed recently. What Happens When TikTok Is Your Marketing Department [David Segal/New York Times] – Was it organic?
The Next Web
DECEMBER 17, 2013
Amanda Foley is a writer and marketing associate at audience.io , a New York and London based audience development company. Listly is a content marketing tool that helps helping bloggers and publishers “ take lists to the next level ” by creating lists that are social, viral and constantly evolving. says founder Kellee Khalil.
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Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
The Next Web
DECEMBER 2, 2013
Henrik Werdelin , the Managing Partner of Prehype , a venture development firm based in New York City that has helped build companies like Tradable , Barkbox , FancyHands , Basno and Path , says recreating Twitter isn’t necessarily difficult, but the layered features will take time to get right. 1) Twitter. 8) Angry Birds.
Duct Tape Marketing
MARCH 26, 2021
Staples has developed a reputation in the marketing industry for being a creator of viral content. He is also a New York Times and #1 Wall Street Journal bestselling author himself. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.
www.clickz.com
JANUARY 7, 2013
Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. Actionable marketing tip: Build owned media in the form of a blog and video. SES New York.
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. Luckily Eric Ries was spending a few days in New York, so we sat down in the middle of Times Square and hashed this out.
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