Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

www.reincubate.com

FEBRUARY 1, 2010

Email us or call +44 (0) 844 3579899 home about services blog labs Chief Technology Officer job description (for web, start-up or corporate) « Upgraded your iPhone to OS 3 but files are missing? Apache with Django and mod_wsgi » Posted by Aidan, 6 th July 2009. Firstly, theres no one-size-fits-all description.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

The Next Web

OCTOBER 26, 2013

Over the last three years we saw an explosion in non-technical work, everything from data entry to customer service to marketing, SEO, SEM, legal, financial… We’ve reached the point now where if a job can be done in front of a computer, somebody’s doing it on oDesk.”. But in general, our clients prefer independent contractors.”.

Russia 151

Russia Ukraine Latvia Lithuania 151

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Karl Gilis , web usability consultant and international speaker, is a big fan of comparative user testing: Karl Gilis: “For me, it’s incredibly interesting to see what the users like and dislike about the sites of my client’s competitors.

SEO 131

SEO Analytics Conversion Search 131

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

Startup Professionals Musings

APRIL 16, 2011

The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Web sites that haven’t been updated in the last couple of years can’t possibly be alive. Contact related web sites that are well known, to request reciprocal links. Web page title tags.

Search 233

Search SEM SEO Engineer 233

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. This post has been removed by a blog administrator. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Popular keywords have higher costs.

Search 225

Search Engineer SEM Widget 225

mashable.com

MAY 28, 2010

How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? to get the scoop on finding a name that will work on the web. They are simple, intuitive and help consumers easily identify the mandate of a blog or company.

Naming 94

Naming Technical Review Social Media Startup 94

crowdSPRING Blog

MARCH 4, 2014

Today, we’ll cover small business web design best practices and tips. Many things have changed – we’ll point you to great new resources and examples – but the fundamental best practices of good web design have remained consistent. Tip: Keep the web design and navigation consistent throughout the site.

Web 134

Web Small Business Design Marketing 134

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Up and Running

JULY 26, 2016

See Also: The Top 10 Tools for Tracking Your Web Metrics. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates. Don’t underestimate small blogs! Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

APRIL 30, 2009

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Note: high CAC ratio means high productiviy (see blog post for definition). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Started on Jan. Public SaaS 13 Multiples.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Professionals Musings

FEBRUARY 27, 2010

The solution is basic search engine optimization (SEO). The page Title tag is predominantly displayed in search engine results as the first line of the result and is normally the link to your web page. When creating a sub-folder in your web site, use a meaningful keyword or phrase in naming the folder, rather than random text.

Internet 120

Internet HTML SEO SEM 120

crowdSPRING Blog

JANUARY 4, 2016

Today, we’ll cover web design best practices and tips. We’ll point you to great resources and examples and highlight recent changes in web design. For even more about 2016 design trends, I recommend you read Top web design trends for 2016. Tip: Keep the web design and navigation consistent throughout the site.

Web 48

Web Small Business Design SEM 48

Duct Tape Marketing

JUNE 7, 2013

This also explains why content and social are foundational aspects of SEO today. SEO Tools for Small Business. SEO Tools for Small Business. List of the best SEO tools for small business marketing. WordPress SEO Plugin. MOZ: Try out PRO: The Web''s Most Popular SEO and Social Monitoring Software - Moz.

Search 67

Search SEM XML SEO 67

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Search 226

Search PPC Widget SEO 226

Occam's Razor

DECEMBER 6, 2010

That's my plan for this blog post. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. Web Analytics or Site Catalyst or WebTrends.]. #1: I like reporting by Page Title (hopefully you are good at SEO and have taken care of this).

Analytics 125

Analytics Web Customer SEM 125

crowdSPRING Blog

JULY 12, 2016

The world of SEO is an inherently volatile one. With every Google algorithm update, conventional wisdom on SEO has crumbled and risen anew from the ashes. With every Google algorithm update, conventional wisdom on SEO has crumbled and risen anew from the ashes. Image Credit: The Next Web. But does it have to be?

Search 48

Search Artificial Inteligence Design Algorithm 48

crowdSPRING Blog

AUGUST 17, 2011

When 2011 began, 64 percent of small businesses reported having a website, but that still left an astounding 36 percent of small businesses without a web presence. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Keep Your Website Current.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

When 2011 began, 64 percent of small businesses reported having a website, but that still left an astounding 36 percent of small businesses without a web presence. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Keep Your Website Current.

Small Business 84

Small Business SEM SEO Social Network 84

Eric Friedman

NOVEMBER 10, 2008

Back in mid 90′s, I started to do some web site localization and press release translation work for US businesses targeting Japanese market. International SEM and SEO have become more important in the last few years – what areas should people focus on? You can find some great information on web.

Chicago 60

Chicago Search SEM Asia 60

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Web Metrics: "What is a KPI? Blogging Experience Articles. + Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

YoungUpstarts

MAY 24, 2019

SEO-oriented content for wider visibility on search pages. In this case, your marketing message should clearly state the problems your customers are facing and how your content marketing agency could chip in with some help: SEO and SEM Experts to help execute plans. Low engagement of customers on Social Media.

Marketing 127

Marketing Social Media SEM Audience 127

www.chancebarnett.com

MAY 10, 2011

There are LOTS of examples out on the web of each of these you can find if you just do some Google searched and click on the Paid Adwords ads and see the landing pages there. “As Ok, now go out and get on the web and look at 30 or more landing pages by doing all kinds of searches and clicking on paid ads. Thanks again. startupcto

SEM 47

SEM Email Los Angeles Conversion 47

ConversionXL

DECEMBER 13, 2022

Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.” Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. Anyone who has been involved with creating web interfaces or developing a/b tests for existing pages knows what a wireframe is and how it’s used. What’s the implication here?

Small Business 79

Small Business SEM Social Media Mobile 79

The Next Web

FEBRUARY 28, 2014

The language you use impacts the copywriting of your website, email transactions, tweets, blog posts, press releases, customer support messages. Oh, and you’re ready and set to go with the next part of what the keyword research is the base of: building backlinks to increase rankings and improve SEO. social media activity.

Social Media 157

Social Media Database Search SEM 157

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. It is a book about Web Analytics 2.0. It is a book about Web Analytics 2.0.

Analytics 60

Analytics Web Affiliate Metrics 60

crowdSPRING Blog

AUGUST 10, 2014

And today’s SEO/SEM experts have their own ways of flattery and charm that work to bring in new customers. That flattering Fuller Brushsalesman from the 1950s knew exactly what he was doing when he gave that housewife a huge charming smile and told her what a pretty dress she was wearing.

Small Business 92

Small Business Customer SEM Sales 92

crowdSPRING Blog

MARCH 29, 2010

Start teaching the social media in your marketing curriculum, start leveraging the web in your strategy classes, and start training MBAs in the ins and outs of SEO and SEM. My suggestion to some of the best marketing programs in the country?

SEM 79

SEM Social Media Leadership SEO 79