A Smart Bear: Startups and Marketing for Geeks

MARCH 22, 2010

Or Dave McClure releases a silent-but-deadly outside a Menlo Park Starbucks and a social media company gets funded in Boston. A small favor you do on Twitter results in a viral post seven months later. Tags: Essays advertising branding design marketing philosophy strategy viral. What are your thoughts?

Madagascar 227

Madagascar Sales Viral Argentina 227

Up and Running

APRIL 1, 2014

On a recent trip to Boston, I was enjoying Quincy Market when I came across a delightful street entertainer. Peak time for a large number of visitors to be found at a popular Boston destination known for its lunch fare, and a time when people are taking a break and looking for a bit of entertainment while they enjoy their culinary delights.

Boston 106

Boston Marketing Viral Audience 106

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

View from Seed

AUGUST 30, 2016

The city I call home, Boston, is not known for its social products. Here is some data shared by TJ Parker, CEO of Boston-based Pillpack, as first reported by PitchBook: Bos raised roughly same VC as NY since ’06 & ’10 w/ nearly double the exit value, ranked below in ecosystem. Social Has Been a Tale of One Coast.

Social Media 185

Social Media B2B North America Media 185

Agile VC

MAY 26, 2011

We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. I co-founded NextView Ventures , a seed-stage VC firm based in Boston, in 2010. link] leehower. It was a pretty good valuation for the time. quite encouraging. Read More ».

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

abovethecrowd.com

OCTOBER 17, 2013

Awareness of the service was clearly spreading virally through word of mouth. I began covering Dell as an equity analyst for First Boston in early 1994, and over the six years that followed, Dell’s stock would appreciate 100x; a remarkable and perhaps unprecedented run of value creation.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Rob Go

FEBRUARY 12, 2014

Adam has spoken about growth and virality on numerous occasions, but this is the first time he’s speaking on the topic in Boston. I’m really excited to have him share some of his experiences with the Boston Community, and there will also be a couple local guest speakers joining in as well. Time: 6:00PM.

Silicon Valley 44

Silicon Valley Boston Viral Hosting 44

mashable.com

NOVEMBER 30, 2010

Boston Globe" Pilots Site Checkins a. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! View More » Startups Facebook Co-Founder Launches Social N.

Software Developers 79

Software Developers Software Development Software Review Software 79

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Amazon PostRank

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Cracking the Code

FEBRUARY 27, 2009

About Bessemer Venture Partners: Bessemer Venture Partners is a global investment group with offices in Silicon Valley, Boston, New York, Mumbai, and Tel Aviv. Popular Media: the key to viral marketing. Software 2.0: How the use of internet is transform. ► 03/25 - 04/01. (1). Global warming: a plague for humanity? ► 2006.

Software Review 48

Software Review Partner United States Venture Capital 48

Agile VC

JANUARY 27, 2012

I think one of the key takeaways is that the exponential growth of Internet connected devices along with the strong viral loops of Facebook and Twitter have served as accelerants for these high growth companies. I co-founded NextView Ventures , a seed-stage VC firm based in Boston, in 2010. . | Filed under Uncategorized. Read More ».

Hockey Stick 113

Hockey Stick Seed Stage Silicon Valley Syndicate 113

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Take a look and let me know what you think. Amazon PostRank

Customer 167

Customer San Francisco Lean Hockey Stick 167

ReadWriteStart

MAY 14, 2013

Were you surprised that the Boston Marathon bombers were caught on video? It’s odd that entrepreneurs haven’t thought of opening up a national chain of “YouTube Studios” – facilities you could rent by the hour to shoot your talkshow or other viral inspiration. You shouldn’t have been.

Video 60

Video Boston Russia Hosting 60

View from Seed

MARCH 22, 2016

And don’t pitch a Boston newspaper on your San Francisco startup. A publication whose readers are in Boston will want to know you’re based here in Cambridge. That means avoiding a pitch to a software-centric publication about your biotech startup. Don’t pitch the real estate reporter on an app that has nothing to with housing.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Duct Tape Marketing

MARCH 15, 2023

She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. If you want to find out more about me, you can go to my, the website of the agency that I founded here in Boston in 2014.

Software Review 81

Software Review Marketing Metrics Analytics 81

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

JANUARY 27, 2009

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? January 28, 2009 1:54 AM startupcfo said. Thanks for adding to the discussion on freemium these days. As mentioned segmentation is key to figuring out the free/ paid mix.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs. Amazon PostRank

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

crowdSPRING Blog

JULY 11, 2011

Then I studied ethnomusicology on the west coast, moved to Boston and attended New England Conservatory of Music, decided I loved music too much to get into the business of it and went to UMass Boston majoring in human service management. Outside voice (a.k.a. If you weren’t designing, what would you be doing?

Design 66

Design Boston Community Canada 66

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Acqusition competition is how new apps get new customers. Amazon PostRank

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

SoCal CTO

OCTOBER 5, 2010

Baptiste , a new writer at OnStartups and local Boston entrepreneur. My firm is SKMurphy. Lessons Learned From StartupBootcamp 2010 - OnStartups , September 14, 2010 /*. This is the first article from Jason L. You should follow him on Twitter ( @jasonlbaptiste ) or say hi via email. Expect to hear a lot more from him in the future.

Technology 191

Technology Product San Francisco CTO Hire 191

View from Seed

MAY 27, 2015

He discusses what it was like pioneering virality- and social media-based products before that was even a thing, and how the climate and technology of Silicon Valley back then was radically different than today. Thanks for listening! How did they prove this could work, especially since brand is so important?

Cofounder 120

Cofounder Non-Compete Early Stage Silicon Valley 120

Steve Blank

OCTOBER 10, 2016

We naively thought we would have a viral campaign, but it took us 4 months to create and cost us $25,000. I thought I had to raise funding to compete with them, so I pitched to 26 companies here on Sand Hill Road in San Francisco and even Boston and New York. How do you have proof that they’ll pay for this?”

Entrepreneur 265

Entrepreneur Cofounder San Francisco Campaign 265

Altgate

JUNE 1, 2009

  I have a few hundred feeds that I follow in Google Reader and the way that I find new ones is a random process of discovery so Larry's post was great in that he not only provided a rank-ordered list but also a convenient way to mass subscribe. Bookmark the permalink.

Cofounder 59

Cofounder Entrepreneur Technical Review Venture Capital 59

mashable.com

SEPTEMBER 1, 2011

Not surprisingly, San Francisco was the top startup region, with New York City in second place and Boston in third. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Startup Lessons Learned

DECEMBER 8, 2008

Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Take a look and let me know what you think. Amazon PostRank

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

Startup Lessons Learned

OCTOBER 11, 2009

This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.) They discovered, as is true of many freemium and lazy registration systems, that easy is not always optimal. Amazon PostRank

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

Duct Tape Marketing

MARCH 17, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. I actually was sitting, you know, I, until last month, I headed up a group in Boston that you've spoken to sales and marketing innovators. Listen to creative elements wherever you get your podcast. (00:52):

B2B 79

B2B Marketing B2C ChatGPT 79

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Pay attention to your fundamental driver of growth. keep iterating until its 1.1

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares? Amazon PostRank

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

A Crowded Space

AUGUST 4, 2011

It’s a management and engineering consulting company in Boston. I moved from Boston to San Francisco and ended up at oDesk for about five years in a variety of different roles. Once upon a time I was a mechanical engineer, MIT student, and basically went into consulting for about four years at a company called Arthur D.

Technical Review 60

Technical Review Venture Capital San Francisco Boston 60

Startup Lessons Learned

DECEMBER 30, 2008

Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Take a look and let me know what you think. Amazon PostRank

San Francisco 83

San Francisco Lean Continuous Deployment DC 83

Steve Blank

OCTOBER 10, 2016

We naively thought we would have a viral campaign, but it took us 4 months to create and cost us $25,000. I thought I had to raise funding to compete with them, so I pitched to 26 companies here on Sand Hill Road in San Francisco and even Boston and New York. How do you have proof that they’ll pay for this?”

Entrepreneur 120

Entrepreneur Cofounder San Francisco Campaign 120

Startup Lessons Learned

DECEMBER 6, 2008

Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Take a look and let me know what you think. Amazon PostRank

San Francisco 74

San Francisco SCRUM Lean Continuous Deployment 74