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Why Your Small Business Should Focus on Younger Customers

Up and Running

Targeting is a core concern for small businesses. But there’s an audience segment that every small business (at least, those that don’t focus on age-related products like stairlifts) should target: young people. Older people cling to the notion of listening to their elders and getting advice through traditional channels.

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10 Proven Ways to Grow Your Small Business

Up and Running

It’s easier than you think and is an inexpensive way to test promotions, gauge the interest of a new customer base, or even run a full-fledged digital campaign. If you want to continue building clout amongst your customers and other businesses, you need to showcase your expertise. Grow your team. Develop additional income streams.

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6 Tips for Small Businesses Re-opening After LockDown

Women Entrepreneurs Can

There’s no denying that Covid-19 has hit small businesses the hardest and that many small business owners are struggling to deal with the negative financial impacts that the pandemic has wreaked on our communities and economies. Look at Your Competition. Upskill Your Staff.

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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

YoungUpstarts

While it’s true that at no other time are customers in as much of a shopping mood, SMBs cannot afford to sit back and follow a “Field of Dreams” business model. Next, SMBs, like their larger competitors, must devise and initiate promotional campaigns in advance of the Thanksgiving, Christmas and New Year’s season.

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10 Ways To Get The Capital You Need For Your Startup

Startup Professionals Musings

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. In the US, you may find that the Small Business Administration (SBA) can get you infusions of cash without normal backup requirements.

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10 Alternative Funding Sources For Your New Venture

Startup Professionals Musings

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. In the US, you may find that the Small Business Administration (SBA) can get you infusions of cash without normal backup requirements.

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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Image credits: Flickr, goincase.