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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. How are we doing?

Retention 109
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Startup Benchmarks

VC Cafe

Is my churn rate below the category average? Benchmarks are typically specific to stage/business model/geo. Top-line metrics are indicators of success, not the one bar to clear to raise funding for your startup. 500 Startups created a helpful primer on key B2C metrics. Benchmarks for deep tech startups.

B2C 141
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. Some see growth marketing as the antithesis to an in-depth digital marketing strategy that cultivates a business over time using storytelling and content marketing. Growth marketing was born out of necessity. Image source.

Retention 113
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How to Write a Business Plan for a Subscription Box Service

Up and Running

Defining the problem you’re trying to solve is an important part of your business plan because it’s the first place where you’ll demonstrate that idea is viable—that you can actually make money with your business model and idea. Share of the Market (SOM) : Your SOM is who you will reach in your first few years of business.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Cobalt for General Partners helps GPs to optimize their fundraising strategy.

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When Customers Make You Smarter

Steve Blank

Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. Among the 28 startups in the Digital Health cohort is Tidepool. Having a multisided market with five segments is a pretty complicated business model. A Five-sided Market.

Customer 323
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9 Things That Take a Pitch From Good to Great

Up and Running

I’ve seen hundreds of startups pitch to angel investors and venture capitalists, and most of them—at best— are just okay. Outline your business model. Your business model tells an investor how your idea will (or does) convert into being economically viable. How much do they pay? And, h ow do they pay you?