ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 1, 2020

Here’s a short summary of the discussion: Guy, you launched Snyk in 2015, and a large part of your success was driven by your freemium model. With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. The tricky question is how do you define the threshold of value you provide?

Early Stage 62

Early Stage Open Source Development Team Review Security 62

infochachkie.com

SEPTEMBER 24, 2011

For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. There is an inherent conflict in a consultant’s business model and the needs of a startup. Given all the demands on your time, the hours spent educating a consultant regarding your business are costly.

Equity 40

Equity Silicon Valley Cofounder PR 40

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. Obvious, isn’t it?

Metrics 55

Metrics Design Entrepreneur Startup 55

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. 2) What is the business model and the potential unit economics? This one is pretty investor-specific.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. 2) What is the business model and the potential unit economics? This one is pretty investor-specific.

Seed Stage 48

Seed Stage Business Model B2B Email 48