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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Technology in search of a market.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self).

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person. The sales cycle will be longer than that of a small business owner deciding for themselves.

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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

From a business model perspective, the Pertino team observed how the shift to the cloud was enabling an entirely new class of IT services that could empower the little guy. Instead of selling to the CIO (which could have long, costly sales-cycles), Pertino has focused on marketing and selling their services directly to the end-user.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

The critical key at this stage is to remember that the more credible and demonstrable your claims are to your potential customer, the shorter your sales cycle will be and the higher your close percentage will be. Build a business model that scales. As you build your business model, dig deep to find the “what ifs.”

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Webinars have a whole other cost in terms of time, effort, headaches, etc. It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. EM: My rule of thumb is to look at the length of the sales cycle.

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