Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work
Steve Blank
MAY 6, 2015
These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). They are: value proposition, product/service the company offers (along with its benefits to customers).
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