Remove Business Model Remove Customer Remove Matching Remove Sales Cycle
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The Virus Survival Strategy For Your Startup

Steve Blank

If you’re running a startup or small business, your first priority (after your family) is keeping your employees and customers safe. But next the question is, ‘What happens to my business?”. The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway? What will my investors do?

Burn Rate 436
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. Andela selects and trains world-class tech talent from Africa and matches them with U.S. This is a perfect example of why it’s important to talk to customers. Our revenue model was wrong.

Cofounder 143
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

The sales team was still figuring out who we should sell to and how, so they would call everybody in an effort to figure out how the sales process worked, who would close, and who would go on to become a happy customer. But marketing should always be ahead of sales to alleviate pressure. Should you do that at all?

Marketing 120
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. Andela selects and trains world-class tech talent from Africa and matches them with U.S. This is a perfect example of why it’s important to talk to customers. Our revenue model was wrong.

Cofounder 120
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. But here’s where a truly great sales artist comes in.

Customer 167
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. This required more product evangelism and customer wins. What is account-based marketing?

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Serve It Up

Austin Startup

A frequent metaphor I use in customer acquisition, fundraising, or any kind of deal making is that you as the founder and promoter should present the finished meal on the dining table and not drag your counterparts into the kitchen. The decision is yours as to how you package up your offering in a way that matches your goals.