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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Is a Venture Studio Right for You?

Steve Blank

Venture Studios are an “idea factory” with their own employees searching for product/market fit and a repeatable and scalable business model. But these look for founders who have a technical or business model insight and a team. They do the most to de-risk the early stages of a startup. How Venture Studios Work.

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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Outside of work is where you can best evaluate the chemistry match, and decide whether you can enjoy and learn from the relationship.

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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

The discipline of writing down your plan is the best way to make sure you understand how to transform your idea into a business, and how to communicate it. Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

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Does Your Entrepreneur View Match Your Startup Stage?

Startup Professionals Musings

According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Even fewer are able to grow the startup into a viable business. At this point investors should be interested in buying a chunk of the business.

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What is Personalized Marketing? Learn How to Connect With Customers

Up and Running

The world grows more impersonal by the day, and people crave being more than just another number in the customer queue. During the last few years, marketers have turned toward more personalized experiences to win customers over. Businesses must learn how to personalize the experience without asking for too much data up front.

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10 Entrepreneurs Reveal the Business Model That’s Best for Their Business

Hearpreneur

A well-constructed business model is a foundational element of a business plan and strategy. It provides clarity on how a company plans to succeed in the marketplace and is essential for attracting investors, partners, and customers. Thanks to Jordan Adair, ShirtMax ! #2- Our primary profit driver is the margin on labor.