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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. We had a killer team and all the right skillsets.

Lean 315
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. There are other factors involved in making your decision, such as: The complexity of the buying cycle. most commonly popped up.

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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT. The discussion struck a chord with us.

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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. The company already has paying customers and a validated business model.

India 123
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Our revenue model was wrong. It’s too hard.

Cofounder 142
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Our revenue model was wrong. It’s too hard.

Cofounder 120
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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Let me ask you two questions: Would you like to see and use a software product before buying it? Or would you prefer to go through a lengthy sales process to see if it’s a good fit? This doesn’t apply just to small and mid-size businesses. What is a sales-led go-to-market strategy? Perfect for hyper-niche solutions.

Marketing 289