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Turn What-if to What-Now: The Importance of Scenario Analysis

Up and Running

” It’s been a favorite management tool of mine since my time as VP for a market research firm, and it’s a method I used for decades growing a software company from zero to well over $10 million in annual sales. Simply put it’s a better method of accurately looking forward and business owners know better than mathematicians.

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

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How to Write a Business Plan for a Cannabis Company

Up and Running

Legal cannabis generated $16 billion in total economic output in the United States in 2017, and research indicates it will increase 150 percent by 2021, according to a report from cannabis industry analysts Arcview Market Research , in partnership with BDS Analytics. If you’re seeking investment, you need a traditional business plan.

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Post-Crisis Digital Trends That Will Reshape Your Business in 2020

Up and Running

Cutting costs , revisiting forecasts , and stabilizing your business. You’re not forgetting it or avoiding the practices that have saved your business so far. Similarly, there will be more opportunities for companies to enter the freelancing platform creation market. The first stage in this crisis was survival.

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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Modern Corporation Marketing. auto market. car market. General Motors had 20%.

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From Idea To Execution: Building An Efficient Workflow For Your New Venture

The Startup Magazine

Take the time to research your market, identify your target audience, and refine your idea until it’s both good and compelling. Market Research and Analysis With your core idea in hand, diving into market research is your next step. Revenue streams are another critical component of your business model.

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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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