Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Up and Running

MARCH 21, 2017

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. See Also: 6 Business Idea Validation Tactics to Improve Your Business Planning.

Campaign 80

Campaign Startup Cloud Channel 80

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. For example, my personal recommendations are a mix of business and pleasure. average), and 1,000+ donations.

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

APRIL 20, 2016

The business plan for strategic growth is one of my favorites because it’s about core business decisions, steps, metrics, and making things happen. It matches my vision of business planning as ongoing management and steering a business. It’s not about explaining or defending a business for outsiders.

Business Plan 60

Business Plan Developer Metrics Matching 60

Growthink Blog

JANUARY 17, 2018

To succeed, a business doesn’t need technical nor finance nor sales nor marketing nor customer support skills and competencies. To illustrate, picture in your mind’s eye what you see when you think about a business. That hard working and so inspirational individual that stakes their life to start, build, lead a company.

Finance 48

Finance Lead Generation Lean Sales 48

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

Software Review 74

Software Review Software Delaware Forecast 74

Growthink Blog

DECEMBER 20, 2011

Whether you are currently using email marketing or not, take a moment to write down how you can use this marketing channel. Importantly, even if your goal is solely to increase sales, your emails must do more than sell things. Sell products and/or services to your customers? All of the above? Click here to learn more. read more.

Email 85

Email Marketing Metrics Revenue 85

Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. These are great, but they are not repeatable by a sales organization. Who influences a sale?

Lean 244

Lean Silicon Valley Startup RSS 244

Occam's Razor

DECEMBER 9, 2013

More often than not, magnificent success results from executing a business plan that is rooted in a strong understanding of the landscape of possibilities, and a deep self-awareness of business capabilities. From step five on you were likely already delivering some multi-channel value for your company. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. Lea Woodward developed a strategic planning process called the Values-Based Business Plan.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76