Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

ConversionXL

FEBRUARY 26, 2014

Learn the release schedules for new products, new content, new campaigns within other channels. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? 7pm Eastern is the highest spike for New York (1900 hours), and 7pm Pacific is the highest spike for California.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!).

Analytics 116

Analytics Conversion Campaign Redemption 116

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. I’ll email a brief review of it.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

techcrunch.com

SEPTEMBER 2, 2012

Yokum Taku, Corporate and Securities Partner at the Palo Alto, California Office of Wilson Sonsini agrees, “I can’t think of a good reason not to shift early stage seed financings toward convertible equity away from convertible debt.”. We respect your anonymity feel free to directly email us. San Francisco, California.

Equity 87

Equity San Francisco Technical Review Angel Investor 87

Duct Tape Marketing

SEPTEMBER 1, 2022

They're doing emails, they're doing all this, everything in their business. We had the big wigs coming from San Francisco to visit our little radio station in central valley, California at the time. Semrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier.

Hiring 93

Hiring Social Media Technical Review San Francisco 93

Steve Blank

MARCH 19, 2009

A large number of these customers had mailed back their registration cards (this was pre-Internet) with their names, phone numbers, job titles, etc. All with names, addresses, phone numbers, job titles; all wonderful data longing for human contact. I knew we were selling through a multi-level indirect sales channel. Silence.

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? before you ship.

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. I thought I was bright, aggressive and could do no wrong as a marketer. However the U.S.

Silicon Valley 271

Silicon Valley RSS Customer Development California 271

Duct Tape Marketing

JULY 27, 2022

So it's so if I said, I mean, this is, you know, I said, you know, one point in my life, I thought about moving to California. But suppose that I did, I, I said, if only I moved to California, right. Sign up to receive email updates. Enter your name and email address below and I'll send you periodic updates about the podcast.

DC 71

DC Washington New York Networking 71

Steve Blank

MAY 11, 2009

You may know it by its final name. Since we had gotten out of the software business when we came out of Chapter 11 , and our sales channel didn’t know what to do with software, we licensed ReelTime to Adobe. Please contact me with your email address. But you probably never heard of ReelTime. Great blog, just now found it.

Video 164

Video Silicon Valley RSS California 164

mashable.com

SEPTEMBER 29, 2010

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Web Design Web Development Now Trending : Sony Retires the Cassette Walkman After 30 Years September 28, 2010 Jolie ODell View Comments 11 Trends in Web Logo Design: The Good, the Bad and the Overused email share email share Do you like this story?

Web 111

Web Design Social Media PHP 111

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

I see the name of Noel’s company. Why don’t you give Jason the name of your company or your URL? We’re an integrate from that company but we had a lot of regret in hindsight when it came with the name that we picked. But we managed to grow a few customers, so that’s good, in spite of the name.

Widget 204

Widget Cofounder Technical Review Software Review 204

mashable.com

OCTOBER 27, 2010

The directory of other entrepreneurs, browsable by industry and name, is also helpful for locating someone who might be helpful regarding a specific issue. I've also recently created a private email discussion list for technology company founders at FounderList.com to network, share, and learn from each other.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

YoungUpstarts

NOVEMBER 19, 2013

From a demographic perspective, LinkedIn is very different from other social media channels in that it has a very influential, affluent, and educated audience. Must-have # 2: A professional name. LinkedIn is the most trusted social network out there, so you should have a name that is cognizant of its professional atmosphere.

Search 198

Search Los Angeles Social Media Social Network 198

Steve Blank

JUNE 8, 2009

Sales – What Channel to reach the customer? Building a Chart We realized that if we wrote the names of the vertical markets across the top of the board, and then the startup functions on the left of the board, we could make a chart that could visually compare what differs across the vertical markets. Who are the economic buyers?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Occam's Razor

JANUARY 28, 2013

", and the page is exactly the same for me in California or someone in London? A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Why is it that when I visit www.3m.com I really like the big boxes, big text.

Web 164

Web Design Marketing Security 164

Austin Startup

MARCH 7, 2021

These names aren’t the end of the story?—?they I expect to see more announcements of big name people and companies moving to Texas every month in 2021. Are they drawn to Texas or moving away from California? Texas exported more than California and New York combined in 2019. Who’s next? they are just the beginning.

Texas 90

Texas San Antonio Houston Dallas 90

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Sales is heavily building and staffing a national sales organization; the sales channel has quotas and sales goals. Building the sales channel and supporting the marketing can burn a lot of cash. Ortho kills.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) End result? If they had done this, there would have been zero dollars in sales.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Occam's Razor

FEBRUARY 9, 2015

And these reports are so often clustered at the top with 152 variations of the brand names. Email marketing is another fav.) You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. The metric being displayed is Visits.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Email Integration. Email marketing. Add a class name to buttons, forms, quotes, etc. Sendgrid : Need to send email out to users? They make sure that your emails never to go spam folders.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

FEBRUARY 11, 2020

John Jantsch: Yeah, so I’m guessing the name Hashtag and then thrown together with Legal, there is a focus on the online world. We move it to the proper channels, but I’m open to that. Jamie Lieberman: Also your trademarks, your names. States don’t agree with states, and California does everything first.

Small Business 87

Small Business Non-Compete Intellectual Property New York City 87

Duct Tape Marketing

JANUARY 24, 2018

Presidential letters and messages during the Clinton administration and a speech writer in the California Governors Office during the Davis administration. ” And he would return my email. John Jantsch: That sends out six emails for everyone. You’ve gotta own that. John Corcoran: Oh, I know.

Networking 48

Networking Kansas City Social Media SEO 48

Steve Blank

AUGUST 20, 2009

An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. An Existing Market All four were trying to resegment an “Existing Market.”

Silicon Valley 181

Silicon Valley Startup RSS Customer Development 181

Startup Lessons Learned

MAY 25, 2020

And then from there, I was running a fitness company on the west coast by the name of 24 Hour Fitness, which was private equity backed and quite a bit of debt. And half our clubs were in the state of California in 2008, so was a very interesting time to be a CEO and learned a lot. Go get them.

Technical Review 148

Technical Review Balance Sheet Texas Austin 148

ConversionXL

JANUARY 11, 2013

This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. We connect them to hundreds of thousands of potential new customers using email marketing, social networks, and display ad campaigns. Before you start. Borderless world.

Campaign 95

Campaign Estonia Social Media Viral 95

Steve Blank

JULY 9, 2009

I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners. I was about 90 days into the company when I began to realize there was something very different about this business.

Silicon Valley 139

Silicon Valley RSS California Video 139

Steve Blank

SEPTEMBER 17, 2009

As its name should communicate, the Customer Development model focuses on developing customers for the product or service your startup is building. The absolute number depends on your channel and industry. These steps mesh seamlessly and support a startup’s ongoing product development activities.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Duct Tape Marketing

MARCH 3, 2020

John Jantsch: So the word mission is actually in the name of your business. So help me and listeners understand why that’s part of the name of your company. It started I supposed with email, but now it’s everywhere, because marketers always ruin everything. Bryan Wish: What does that person look like?

Community 62

Community San Diego Audience Email 62

infochachkie.com

SEPTEMBER 24, 2011

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. The firm, (did I mention that the name rhymes with a type of pasta?) Remember – your adVenture’s time is precious.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Occam's Razor

SEPTEMBER 4, 2012

I'm on the road a lot and to book an upcoming flight, I take out my Samsung Galaxy S3 ( my review + tips ) and type in the name of my favorite website, Travelocity. Like everyone in California, I surf. ^). It monitors my trips, and it notices that for my trip to Orlando I've only sent in email confirmation for the flights.

Acquisition 144

Acquisition Mobile Customer Marketing 144

aweissman.com

APRIL 29, 2013

It used to be on channels 16 and 17 via Manhattan Cable. We had to come up with a name so we did so. We got introduced to a ex-tank operator named Amit with war stories to tell but who was also an editor and had studio time - from midnight to 3 am. Maybe in California. Community, DIY programming. Thursday at 7:30pm.

Video 52

Video California Operations Programming 52

www.foliomag.com

JULY 31, 2012

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. First Name. Company Name. *

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

JANUARY 7, 2020

” And in newsjacking it worked because it’s in the Oxford English dictionary now, and my name is attached to it. They have a YouTube channel where they provide valuable information, they have a Hagerty Driver’s Club that people are members of, they get all sorts of great benefits. Scott: Yeah, it has.

Southern California 49

Southern California Social Media Social Network California 49

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48