article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

article thumbnail

Hologram: Everyday IoT Reaches Scale

View from Seed

They were wrapping up participation in an accelerator program and Ben was planning to move back to Chicago to build the company there, having previously worked at Groupon before moving on to other tech companies in Asia, as well as a brief time in California.

Chicago 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hologram: Everyday IoT Reaches Scale

View from Seed

They were wrapping up participation in an accelerator program and Ben was planning to move back to Chicago to build the company there, having previously worked at Groupon before moving on to other tech companies in Asia, as well as a brief time in California.

Chicago 156
article thumbnail

Hologram: Everyday IoT Reaches Scale

View from Seed

They were wrapping up participation in an accelerator program and Ben was planning to move back to Chicago to build the company there, having previously worked at Groupon before moving on to other tech companies in Asia, as well as a brief time in California.

Chicago 136
article thumbnail

Lean Startups aren't Cheap Startups

Steve Blank

It encourages a startup to invest in customer discovery and validation in parallel with product development prior to product launch.

Lean 253
article thumbnail

The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

article thumbnail

Love/Hate Business Plan Competitions

Steve Blank

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I was simply confused about what a plan was for. Your investors may require something quite different.)