View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. from ex-consultants and bankers or those who used to work in quantitative research or at hedge funds, with degrees from physics to finance to engineering to PhD in statistics.

Analytics 149

Analytics Hiring SQL Forecast 149

Occam's Razor

MARCH 30, 2017

Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Analytics Channel 119

The Startup Magazine

JUNE 20, 2023

Optimize your website for search engines to increase your visibility online. Consider running targeted online advertising campaigns to reach a wider audience. Display these testimonials prominently on your website and social media channels.

Technical Review 152

Technical Review Social Media Networking Differentiation 152

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. This post doesn’t do that. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. This is a little harder to do for channel sales, but still extremely valuable. Bookings is the pre-cursor to Revenue. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

ReadWriteStart

FEBRUARY 17, 2011

They will now be leveraging the 1M/1M-Persistent channel to go to market in the United States. And in comes the Google App Engine as Google's offering in this context. Well, it turns out that to port long tail productivity apps to Google's App Engine is a somewhat cumbersome job, and requires a lot of custom development.

Entrepreneur 114

Entrepreneur India Silicon Valley Massachusetts 114

Austin Startup

JUNE 15, 2010

After Bazaarvoice CEO Brett Hurt left Coremetrics the company relocated its headquarters to the bay area, but it still maintains an engineering presence in Austin. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.

Analytics 69

Analytics Portfolio Agile eCommerce 69

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 90

Marketing Affiliate Channel Software Review 90

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

DECEMBER 8, 2011

Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Up and Running

AUGUST 17, 2016

You can also market your business on search engines such as Google and Bing, by paying for ad campaigns. You can educate the customers via your website or marketing channels on the need for a real estate agent and lawyer during the sales or purchase of a house or piece of land. How to Create a Branded Website.

Disintermediation 60

Disintermediation Marketing San Francisco Social Media 60

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152

K9 Ventures

JULY 21, 2016

In fact, in college I used to joke that Electrical and Computer Engineers could write better code that Computer Scientists (not something I would argue about as voraciously now). That’s 7 out of about 29 investments that K9 has made to date and so that’s almost 1/4 of the K9 portfolio. Hardware is different.

Software Review 48

Software Review Forecast Portfolio Distribution 48

Both Sides of the Table

JANUARY 16, 2012

The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. Create a sustained campaign. All sales campaigns are processes that occur over time.

Developer 366

Developer Silicon Valley PR Las Vegas 366

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. A ratio of less than one is for channels where they drive a lot more direct conversions. Take advantage of his hidden gem.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 9, 2016

Hence, start by looking at the Assisted Conversions report (Conversions > Multi-Channel Funnels)… Then metric you want to get your company used to first, to get them ready for savvier attribution anything, is the metric Assisted Conversions. The more this value exceeds 1, the more this channel functioned in an assist role.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. It could also include your blog, your recommendation engines, your customer forums, and all kinds of other digital existences that you own outright. Your primary rented channels, at the moment, are your social existences. Bonus reading: Rent or Own? Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD. See through the mistruths.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? That is not bad.

Analytics 139

Analytics Aggregator Channel B2B 139

crowdSPRING Blog

JUNE 28, 2013

The one cost engineers and product managers don’t consider – [link]. The one cost engineers and product managers don’t consider – [link]. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes | Search Engine Watch – [link]. Here are 10 tips – [link].

Social Media 94

Social Media Small Business Design Media 94

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. My marketing site is hosted at WP Engines so … Jason: No wonder you get so much traffic. Jason: Yeah.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

David Teten

JANUARY 8, 2013

Our research indicates that for these social media-savvy funds, their visibility to investors and potential portfolio companies more than makes up for whatever competitive edge they lose by giving outsiders insight into their activities. ffVC’s social media campaign is still in its nascent stages, but the results thus far have been promising.

Private Equity 114

Private Equity Social Media Equity Media 114

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. The First Taste Engine. Jinni is a Taste Engine. Craze - Company Website. Films inspire us.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

NOVEMBER 15, 2010

No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). What to look for: I am really looking for a balanced portfolio of traffic sources. Search, Referring Sites, Direct, Campaigns. 10% Campaigns. How's yours? Talk about orbit!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

MAY 19, 2014

Or, at a campaign level you can show that while Twitter brings $5 mil in Revenue, that only results in $5k in Profit and while the Email Revenue is $1 mil the Profit from those campaigns is $700k because how how remarkably your campaigns are targeted. By channel] Conversions - Assisted Conversions.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

SEPTEMBER 7, 2010

Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. The quest is to figure out the estimated true value (ETV) for any metric for a given dimensional value (keyword, referrer, campaign, display ad, social media strategy). Let us see how the ranking worked by reverse engineering it.

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

JUNE 1, 2010

All wonderful channels, that are needed and will be around for a long time! But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. Or for that matter magazines or newspapers or radio. Yet we accept it.

Marketing 92

Marketing Channel Web Metrics 92

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. of Search Traffic: This measures the percentage of traffic you receive from search engines, in context of all other traffic sources. How do you get it?

Metrics 152

Metrics Analytics Search Channel 152

Hunter Walker

JULY 29, 2017

I saw our hardware portfolio companies struggling with their supply chains; they were overly reliant on expensive air freight because the ocean freight market was so opaque. That’s not representative of reality, but most regular people aren’t on social channels talking about how they vaccinate their children.

Social Media 82

Social Media Campaign Media Marketing 82

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. A Lightspeed Portfolio company. Yet these platforms are only two to three years old.

Internet 107

Internet eCommerce Advertising Flash 107