Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

The Next Web

JANUARY 24, 2014

A scattered and inconsistent presence over too many channels is a waste of your time. It’s hard to dismiss any single channel until you have tested it thoroughly, but if your team is of a limited size you may have to do that in the early days. Learn how to hashtag – use this guide from us on The Next Web.

Social Media 127

Social Media Channel Technical Review Media 127

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. The next stage is seed funding, and you should raise $500k-$1.5m

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Both Sides of the Table

JANUARY 16, 2012

The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. It’s tempting to want to stay in your offices and fund raise via email or web conferencing. Press the flesh.

Developer 366

Developer Silicon Valley PR Las Vegas 366

mashable.com

OCTOBER 27, 2010

So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Here’s a quick overview of the ins and outs of getting web work done as an SMB — as always, with tight budgets in mind. Do a web search to find platform-specific tools.

Small Business 104

Small Business Technical Review Social Media Software Review 104

crowdSPRING Blog

JUNE 28, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Seven inspiring examples of charity / non-profit marketing campaigns | Econsultancy – [link]. Creativity still rules, even in old channels like direct mail.

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. I’ve intended to create a simple visual that absorbs the scale, complexity and many moving parts. Especially for the non-obvious problem #2 above.

Analytics 93

Analytics Framework Metrics Algorithm 93

VC Cafe

JUNE 18, 2012

Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Gigya’s mission is to socialize the rest of the web. So is the internet.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

View from Seed

AUGUST 27, 2014

This was back when I was director of content at Dailybreak Media, and I was hiring several creatives to build a new team that would grow our audience and work with our brand partners to launch native or sponsored content campaigns. Their portfolio trumps their past jobs, and it’s not even close. Nothing at all.

Hiring 335

Hiring Startup Technical Review PR 335

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

YoungUpstarts

JULY 18, 2011

Founded less than two years ago by Internet entrepreneur and former model/actor Keith Britton and his partner actress Zoe Saldana , MyFDB allows users to freely browse credited magazine covers, editorials, and ad campaigns, as well as search credited people and company profiles.

Database 157

Database Distribution .Net Analytics 157

YoungUpstarts

DECEMBER 7, 2017

I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Building an effective triggered marketing campaign. Also, make sure to get have a good web presence with a responsive design and top level professional hosting.

Marketing 124

Marketing Analytics Campaign Email 124

Occam's Razor

MARCH 30, 2017

Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. Here's an example.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Your website data.

Metrics 137

Metrics Campaign Email Marketing 137

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. This is a little harder to do for channel sales, but still extremely valuable. Bookings is the pre-cursor to Revenue. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Most of us use just a small amount of power our tools contain.

Analytics 60

Analytics Web eCommerce Metrics 60

mashable.com

OCTOBER 16, 2010

More and more VCs have deals in their portfolios that have long outlasted their investment value, and more and more VCs are seeking to unload these deals, at a loss, as reverse merger vehicles. Parrot AR Drone Review [VIDEO] View More » Web Video Local FOX Station Airs Hilarious Soci. GE Campaign Turns YouTube Videos and.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

a part of an exciting team, building web applications such as social networking, ecommerce, games, sports, contact management, CMS and more.Re. More and more VCs have deals in their portfolios that have long outlasted their investment value, and more and more VCs are seeking to unload these deals, at a loss, as reverse merger vehicles.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

Lightspeed Venture Partners

DECEMBER 3, 2010

Real time web usage outpaces business models. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Mary Meeker presents some great insight into the future growth potential of mobile in her Web 2.0 Yet these platforms are only two to three years old.

Internet 113

Internet eCommerce Advertising Flash 113

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

Both Sides of the Table

MAY 4, 2010

Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. Klout measures influence on topics across the social web to find the people the world listens to; assigns a Klout score to Twitter members. Segment Two: “Deal of the Week”.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Austin Startup

JUNE 15, 2010

Founded in Austin in 1999, Coremetrics is known as one of the high-end providers of web analytics, competing with Omniture and Webtrends. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.

Analytics 69

Analytics Portfolio Agile eCommerce 69

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

The Next Web

FEBRUARY 6, 2014

For the past eight months, Jen Mccabe has been leading Nimbus, the hardware investment portfolio for Tony Hsieh’s Vegas Tech Fund. A lot of hardware begins in preorders like Kickstarter and Indiegogo campaigns, but that can’t end there. They need to push themselves beyond direct sale or web orders.

Early Stage 133

Early Stage Startup Cofounder Incubator 133

Lightspeed Venture Partners

JUNE 11, 2012

Good mobile and web games can still be built for a budget in the low single digit millions range and below, and in under a year. As these channels became better policed, discovery moved to the feed. Kixeye , a Lightspeed portfolio company, has followed this approach with great success. This requires excellent monetization.

IP 113

IP Distribution Viral Mobile 113

Both Sides of the Table

FEBRUARY 12, 2017

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments.

Media 210

Media Los Angeles Russia Viral 210

crowdSPRING Blog

FEBRUARY 4, 2019

But, at least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. The National’s Sleep Well Beast campaign and album design, by Pentagram. Headquarters: London. Saks Fifth Avenue. MetaDesign.

San Francisco 86

San Francisco Design New York City New York 86

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. So accept what you can do.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152

Venture Chronicles

DECEMBER 20, 2011

What that will be I do not have a clue but sponsored tweets and ad campaigns simply cannot be anything more than a starting point. Social as a Service: If you are a SaaS application there is an increasing portfolio of services that you can plug into your application to bring social capabilities as a layered service.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right! A real challenge!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155