ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter.

Campaign 90

Campaign Email Clickthrough Audience 90

Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. Include these keywords into your page title, along with your product name. It’s just a slower process than outsourcing the campaign to an actual launch service. Call to action.

PPC 60

PPC Campaign Sales Search 60

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. After readers comment on a post using Disqus, they get an email notification on any new comment on that post. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 11, 2016

Revue is a tool designed to help create email digest newsletters. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. In some cases, you might have an entire marketing campaign to go along with your video. Check it out… Note the naming conventions here.

Video 48

Video Conversion Mobile Search 48

ConversionXL

JULY 11, 2012

This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list. This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints.

Email 103

Email Clickthrough Naming Internet 103

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. He applied them to all campaigns and saved his client $50,000 a month. What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 4, 2012

A very effective way to reduce shopping cart abandonment rates is following up by email (263% improvement in the linked test). Another company got 500% ROI with shopping cart abandonment campaign. of the top web retailers used e-mail campaigns as a way to retarget shoppers. They will enter their email and name anyway.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

ConversionXL

APRIL 6, 2016

people who are depressed check email more, when we feel lonely we use Facebook). For example, an email capture popup after 5 idle minutes. S pecific (distinct, descriptive, named, detailed, precise). You can run surveys by email and also on-site (tools like Qualaroo or HotJar). Avoiding Pain. Reality sucks.

Retention 48

Retention Algorithm Software Review Conversion 48