Campaign Clickthrough Metrics Presentation 
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act?
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
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ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Image source ). Let’s walk through them. Change one variable at a time.
ConversionXL
MAY 22, 2017
As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. As very often happens, to understand the present, you have to know the past. Noise about how they do drip campaigns differently.
ConversionXL
MAY 22, 2014
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. In general these are great rules of thumb when starting your ad campaigns. So Where Exactly Does “Conversion” Happen? image source. Change One Variable at a Time.
ConversionXL
APRIL 11, 2016
The presentation and organization goes a long way to generating comfort in the purchase decision.” In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. ” (via Unbounce).
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Mary Meeker presents some great insight into the future growth potential of mobile in her Web 2.0 Direct Response Advertising becomes ever more efficient.
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