ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act?
ConversionXL
MAY 22, 2017
As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
JANUARY 28, 2020
And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Learn From Your Campaigns.
ConversionXL
APRIL 14, 2021
You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. The first metric is video views. Why video prospecting?
Duct Tape Marketing
DECEMBER 24, 2019
Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. To measure this, you can turn to metrics on organic and paid search campaigns. You can see search traffic and reach.
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
ConversionXL
NOVEMBER 22, 2016
But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. Point is, thinking about and discussing this will help you move forward into choosing metrics, setting up reports, and optimizing based on insights. Nonprofits.
Expert insights. Personalized for you.
94 
Let's personalize your content