Life Beyond Code

JANUARY 6, 2013

My friend Dr.Liz Alexander recently co-authored a book called Thought Leadership Tweet. I am a big fan of thought leadership and also the executive editor of THINKaha (publisher of the book) so I will be doubly-biased when I say that the new book is fantastic. Please check it out. Life is all about growth, isn’t it?

Leadership 104

Leadership Australia Texas Campaign 104

Duct Tape Marketing

NOVEMBER 2, 2022

5:59] Could you unpack the “I Wish I Knew” (IWIK) framework? [10:19] 19:03] Would you say that this process takes practice or is this something that you ought to actually use as a framework? [20:27] And I think that, uh, that element is probably sorely missing in most leadership decisions, isn't it? That's wonderful.

Framework 84

Framework Technical Review Audio Conversion 84

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. Our CRO team uses ResearchXL , which is a comprehensive framework for identifying test ideas, though its methods apply broadly. What does a thoughtful campaign look like? Where do your consumers fall?

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

MARCH 31, 2021

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. Collect data sources for quantitative insights.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

NOVEMBER 18, 2021

Key Takeaway: Being adaptable and flexible have always been hallmarks of effective leadership and living a fulfilling life. 16:32] Your book has a framework of eight superpowers. Success story features Q & A sessions with successful business leaders, keynote presentations, conversations on sales marketing.

Portfolio 89

Portfolio Software Review Framework Networking 89

ConversionXL

NOVEMBER 5, 2020

My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Listening to conversations among your peers is one of the fastest ways to find changes in the way they work. But we have a lot in common, and I learned a lot from our conversation. Image source ). and had the same effect.

PR 120

PR B2B Lean Audience 120

ConversionXL

JULY 22, 2020

No matter what we tried, we couldn’t get the conversion rate above 4%. Our conversion rate went from that stubborn 4% to 15%! The Golden Circle , introduced by Simon Sinek in 2009, is a helpful framework. The Jobs-to-be-done framework can help you learn the job that consumers hire your product to do. Yes, calling them.)

Sales 90

Sales Cost Marketing Audience 90

ConversionXL

OCTOBER 19, 2017

Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each. The center of excellence model is basically a combination of the above two frameworks, utilizing both a centralized team and also distributing optimization employees throughout the different departmental branches. Or under product teams?

Chad 90

Chad Analytics Technical Review Framework 90

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. It delivers conversions when I visit your site once and buy something. Finally it generates a constant stream of social amplification and social conversations! Two things I love a lot: 1. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? 400% ROI, not bad. I hope so.

Analytics 142

Analytics DC Web Revenue 142

Duct Tape Marketing

MARCH 23, 2022

David is the Founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. 5:25] Have you thought about this as a leadership book? [8:42] Learn more about David’s leadership programs – DavidNovakLeadership.com.

Cofounder 90

Cofounder Leadership Networking Programming 90

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. I met with the senior leadership of a multi-billion dollar company (think alcoholic beverages).

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. In other words: Evolution. Don't do paid search. It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 10, 2011

I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. If you don't fall into those two categories then this social media measurement framework might not apply to you. Conversation Rate.

Social Media 165

Social Media Metrics Conversion Media 165

crowdSPRING Blog

MAY 1, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! A Conversation With Stewart Butterfield nyti.ms/1JZMxhm. 7 Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching bit.ly/1HRwXF5.

Small Business 48

Small Business Design Social Media Startup 48

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). What report would you want to see on conversion attribution that would help you decide where to spend??

Analytics 124

Analytics Channel Metrics Web 124

Duct Tape Marketing

FEBRUARY 9, 2023

And I addressed that in the book with this framework called the Pain line and the buyback loop. You give them a framework for your calendar, which I call the perfect week. I literally took all the questions I've been asked, I just don't have enough time in my week to have these very detailed conversation with all my friends.

Hiring 75

Hiring Email Angel Investor Technical Review 75

Hunter Walker

JULY 29, 2017

RD: After the 2016 election this is going to sound obvious but: our social network framework has created an easily-manipulatable environment that allows the loudest voices to get the most attention, facts be damned. 26% of the tweets in the overwhelmingly anti-vaccine Twitter conversation were sent by.05%

Social Media 82

Social Media Campaign Media Marketing 82

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Join the conversation!

Warrant 48

Warrant Bootstrapping Framework Hiring 48

View from Seed

FEBRUARY 27, 2019

Given the common challenges encountered by founders as they navigate through this hiring decision, I thought I’d outline some of my thoughts below that can hopefully serve as a simple framework when it comes to making the first Analytics hire at your startup. Analytics vs. Finance?—?what’s what’s the difference (and what do you need)?

Analytics 149

Analytics Hiring SQL Forecast 149

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

FEBRUARY 3, 2022

5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] Do you have a leadership team? So once you have that million, but that's a, it's a great time to think about the conversation. This was a great conversation and uh, hopefully we'll run into you one of these days out there on the.

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

Startup Lessons Learned

APRIL 25, 2019

Back in March of 2015, I launched a Kickstarter campaign with these words: “Hi, my name is Eric Ries. Almost before I knew what had happened, nearly 10,000 people backed the campaign, far exceeding the number I expected and the amount they would entrust me with to bring this project to life. Buy The Leaders Guide from Audible

Audio 108

Audio Lean Cofounder IPO 108

Duct Tape Marketing

SEPTEMBER 14, 2022

He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. So Todd, welcome back. So you did it.

Audio 71

Audio Software Review Networking Social Media 71

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. Common examples are Revenue and Conversions. Experimentation outside the digital framework. A/B Testing. Image source.

Marketing 133

Marketing Metrics Programming Design 133

Duct Tape Marketing

SEPTEMBER 6, 2023

06:38] What you’re suggesting is that we can actually empower people to make leadership-type decisions, right? [07:52] Or when we're doing marketing, making sure we have ways to measure the effect of the different campaigns to see what works better and continuing to iterate from there. Eduardo Briceño (08:19): Yeah.

Community 81

Community Cofounder Developer Global 81

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). Evolve: See – Think – Do – Care: An intent-centric marketing framework.). So delicious. That will take time.

Analytics 101

Analytics Programming Global Campaign 101

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. If you are in a leadership role, or want to appear to be in, the next two sections will be quite valuable.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. At the end of this post, I'll share the two that I recommended to the team in our conversation above. " That lead to this post.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

APRIL 19, 2010

The post will end with a Web Analytics Measurement Framework. The framework will be critical in helping you put your understanding of this post into practice. Or they have just one (DUMB) Macro Conversion defined and completely ignore the Micro Conversions and Economic Value. experiment with p type of campaigns.

Analytics 138

Analytics Metrics Web Framework 138

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. We’re having those conversations in the U.S.,

Iran 39

Iran Technical Review Non-Compete Lean 39

Up and Running

NOVEMBER 3, 2016

The Jobs-To-Be-Done Framework paired with Qualaroo. To get the most out of Qualaroo, Gamez recommends pairing it with the Jobs-To-Be-Done Framework, a theoretical framework and mapping tool which helps capture customer needs. “After all, success is only success when it can be measured.”.

Marketing 60

Marketing Social Media Analytics Framework 60

Hearpreneur

JUNE 4, 2016

Its an opportunity to take action and remedy many of the social problems that I identify as alarming in the larger American capitalist framework. If we are doing a team building or a leadership training, it’s so much fun to assemble the team, create the materials and activities, and then work with the client to execute the event.

Entrepreneur 48

Entrepreneur Haiti Artificial Inteligence PR 48

Reid Hoffman

AUGUST 13, 2020

I had a conversation with my Blitzscaling co-author Chris Yeh about this topic. Again, the responsible blitzscaling framework offers some valuable insights. Leadership is ethical, cultural, and visionary. Leadership isn’t just about authority that flows from a corporate hierarchy.

North Carolina 36

North Carolina Jordan Leadership Vietnam 36