YoungUpstarts

JUNE 9, 2013

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. These elements could be formulated into social pyramids which can be customized for different social platforms depending on their properties.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior. You decide what the keyword is.

Analytics 127

Analytics Campaign Search Customer 127

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Search 226

Search PPC Widget SEO 226

crowdSPRING Blog

JANUARY 26, 2011

A strong web design can help a restaurant to more effectively market itself, can help convert visitors who find the restaurant by searching, for example, on Yelp, shopping for a deal through Groupon, or searching on Google or Bing. And it doesn’t help you much in search engine optimization. It simply annoys your users.

Web 127

Web Design Flash SEM 127

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. Conversion rate optimization. It is better to get prospects engaged in irresistible conversations and build long-lasting relationships. Cost per conversion. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. This is often called “funnel optimization.” Read the responses to this story on Medium.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Measure conversion rates. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

searchengineland.com

MAY 30, 2012

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. Enterprise SEM. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

JULY 27, 2010

People are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links).

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

People are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links).

Small Business 122

Small Business Web Design Marketing 122

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Not necessarily in the shopping mindset. In my mind “the stream&# changes that equation.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Eric Friedman

APRIL 23, 2014

I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations. I have gotten into some great conversations around my answer and I thought it was worth writing about here. One of the most common questions I get is “why did you join foursquare?”

SEM 83

SEM Advertising Metrics Analytics 83

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? What's The Fix? Hello Insights!

Analytics 124

Analytics Metrics SEM Web 124

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., So during the week they ran more hands-on user testing, A/B tests, landing page conversion tests, and bought Google Adwords.

Customer 247

Customer Cloud EC2 Channel 247

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Conversion Campaign Redemption 116

crowdSPRING Blog

DECEMBER 8, 2013

Mailchimp , Constant Contact , JangoMail and the like make it easy to create and manage email campaigns and special Thank You’s can be sent using any of these or other services. An added advantage of using email campaigns to say thanks is the data you’ll receive in return. Pay-per-click.

Small Business 85

Small Business Startup Campaign SEM 85

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

Occam's Razor

DECEMBER 6, 2010

We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object. Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. I don't have to teach you the value of using Conversion Rates and Goal Values. Change the pairings.

Analytics 125

Analytics Web Customer SEM 125

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. It is often used interchangeably with SEM, or “Search Engine Marketing.” The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial.

PPC 81

PPC Small Business Management Advertising 81

VC Adventure

AUGUST 10, 2010

With that pre-amble, let me describe the story of Trada – a company that helps businesses more effectively manage their search marketing campaigns via its marketplace through which paid search experts work collaboratively and competitively to maximize the effectiveness of Trada customers search marketing campaigns.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

crowdSPRING Blog

MARCH 4, 2014

People are impatient when browsing websites and slow load times impact conversions (getting people to buy your products or services). Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). Pay Attention To Site Load Times.

Web 134

Web Small Business Design Marketing 134

Eric Friedman

JULY 28, 2008

I had the chance to interview Randy Peterson of P&G for his upcoming participation in Search Engine Strategies 2008: San Jose where he will be speaking on the Keynote Roundtable: “Why Does Search Get the Credit for Everything?” How do you determine the success of a Search campaign? ” panel.

San Jose 60

San Jose SEM Campaign SEO 60

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies.

Channel 66

Channel Acquisition Framework B2B 66

crowdSPRING Blog

SEPTEMBER 20, 2010

When people search on Google.com and partner sites, Google displays text ads (at the top of the search results and to the right of the search results). Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. Google Analytics.

Small Business 102

Small Business Analytics Social Media Search 102

Both Sides of the Table

MAY 15, 2010

Following several completed advertising campaigns, Ad.ly has demonstrated both high user engagement and better than average conversion rates of 1%-3.5% (versus 0.05% for traditional display advertising) for February 2010. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

crowdSPRING Blog

JANUARY 4, 2016

People are impatient when browsing websites and slow load times impact conversions (getting people to buy your products or services). Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). Pay Attention To Site Load Times.

Web 48

Web Small Business Design SEM 48

Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

NOVEMBER 10, 2015

Email performance – No matter if you use Mailchimp, AWeber, Constant Contact or Infusionsoft you need to grow your email list and grow your email list conversions. Conversion. Understand that many things are a conversion, not just a sale. Hubspot and Active Campaign are built with this activity in mind. Competition.

Metrics 28

Metrics Small Business Analytics SEM 28

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). We have your back.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). We have your back.

Social Media 48

Social Media Marketing Analytics Audience 48

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

You don’t know what keywords they’re searching for. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. How did I get those initial fifty conversations with WordPress bloggers ? It’s like saying “My target customer has a computer.” I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? For an emerging brand that most people haven’t heard of, you can build trust with potential customers with high search ranking and having relatable content available.

Technical Review 49

Technical Review Software Review China Acquisition 49

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113