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Using Generative AI to Drive Corporate Impact

TechEmpower

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. cto , infotech , innovation , product , project , saas

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When Should a Small Business Hire an Executive Team?

Up and Running

It isn’t unusual to act as CEO while also tackling marketing tasks and coordinating operations. Instead of getting bogged down with social media strategies, for example, your chief marketing officer can now handle it. This typically includes doing market research and carrying out targeted marketing campaigns.

CTO Hire 163
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What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. That’s what I want to discuss today.

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The Spending Power Of Millennials And Industries We’re Not Killing

YoungUpstarts

by Harsha Cuttari, CTO of AQUA Intelligence. In turn, the use of technology can also provide valuable data which benefits the guest and the hotel alike when enhancing customer experience. As companies look for new ways to innovate or pivot, many are turning to blockchain technology.

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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Majid Abai, CEO of Pringo Majid Abai is the Chief Executive of Pringo, Inc.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market.

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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. Prerna began her startup journey after leaving a job as a management consultant, and launched Yaari, a youth-oriented social network in India. She wants to disrupt Hollywood with the Lean Startup method.

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