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Making Green From Green

YoungUpstarts

Additionally, your company can make money as you create a green reason for customers to buy from your organization. This epitomizes “making green from green.”. Adding permeable asphalt was only one of the changes that contributed to the company becoming certified by LEED (Leadership in Energy and Environmental Design).

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We crowdfunded $1.7 million for a new online news publication. This is our story so far.

The Next Web

million with a crowdfunding campaign. When the crowd-funding campaign ended two weeks later, nearly 19,000 Dutchmen and women had invested a minimum of $80 each. On March 18th, Rob appeared on Holland’s most popular television talk show to launch the campaign. We launched on September 30, after raising a total of $1.7

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. These aren’t hypothetical concerns. Conclusion.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

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Small Business Spotlight of the Week: Volta

crowdSPRING Blog

They are working to design charging stations across the country so those driving electric cars have access to electricity on the road. That way, advertisers can use their campaigns to provide a free, local, high tech service to the community. We’ve used crowdSPRING twice before to design logos, with great success.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today.

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Technology Trends: 10 Areas of Innovation to Watch for 2012

This is going to be BIG.

Open Government. Companies like Publicstuff and Votizen that help us connect with our elected officials and local governments are going to get a lot of dollars and attention this year. With an influx of talented designers into startup communities, I think you'll see better, more effective launches and more useful services.