Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Professionals Musings

JULY 13, 2012

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. In a business plan these are called marketing campaigns, which continue to rise in cost. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

MARCH 21, 2011

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. In a business plan these are called marketing campaigns, which continue to rise in cost. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 225

Viral Marketing SEM Startup 225

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product).

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

JULY 14, 2010

You can often measure how many deals were achieved but there often doesn’t flow a steady stream of revenues / profits from these deals. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. I love that saying.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. It is often used interchangeably with SEM, or “Search Engine Marketing.” The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. What is PPC?

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

DECEMBER 13, 2022

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. How to analyze A/B test results.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

Software Review 115

Software Review Design Agile Analytics 115

Women Entrepreneurs Can

APRIL 22, 2022

Making the most of your marketing budget to design a successful plan to attract new clients is in your best interests. Before we get into the specifics of sure-fire new business initiatives, keep in mind that you will need to test, trial, and deploy several sorts of campaigns on a consistent basis. Be Ready to Accept Change.

SEM 64

SEM Customer Social Network PPC 64

Occam's Razor

DECEMBER 6, 2010

Or even if my acquisition campaign (Paid, Earned or Free) did not result in conversion in this visit, maybe they'll come back later. For your email / search / display / social media / video / whatever else campaigns you'll now see the next level of detail (banner ad or rich media ad or.). Campaign Structure.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

Software Review 102

Software Review Design Agile Analytics 102

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

DECEMBER 14, 2016

For most businesses, success translates to more revenue (and profits). For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. There are many excellent online tools that will help you with SEO campaigns. Not all are useful.

SEO 48

SEO Search Engineer Small Business 48

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success.

Social Media 48

Social Media Marketing Analytics Audience 48

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. But it's a little bit scammy. You're right. Get Semrush.

Technical Review 81

Technical Review Demand Cofounder Video 81

crowdSPRING Blog

MAY 2, 2018

The 210,000+ creatives at crowdspring can design a custom website to help your small business stand out. Successful businesses usually have a strong business name and a professionally designed logo. Forty-two percent of marketers cite lack of quality data as their biggest obstacle when implementing successful lead generation campaigns.

Small Business 73

Small Business Software Review Social Media Marketing 73

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? How do you explain this to the boss/client? Same question: how can you justify your contribution? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

Austin Startup

MARCH 26, 2019

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? Not every 3PL is designed for the speed of DTC so make sure that they won’t be the bottleneck as your brand starts to scale. Have you tried testing user-generated content?

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

JANUARY 6, 2021

Marketing mistakes can cost your business a lot of lost revenue. If you want your campaigns to produce results, your marketing needs constant attention and consistent effort. Designing collateral and assets for social media. Writing landing page copy to support promotional campaign.

Hiring 79

Hiring Management Marketing Social Media 79

ConversionXL

DECEMBER 2, 2015

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. In general, bandits are great for: Headlines and Short-Term Campaigns. PPC/SEM campaign. Other Marketing Campaigns. Automation for Scale. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Steve Blank

DECEMBER 7, 2010

Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) use Google Analytics to measure the success of your campaign.

Wiki 316

Wiki Lean Management Business Model 316

ConversionXL

JANUARY 22, 2015

In addition to this, we tracked everything closely in Google Analytics and we could verify that conversions, revenue and sales were up and that the combined effect of all my work was a 21% lift in the overall conversion rate. You can’t just check what the conversion rate or revenue per visitor were 6 months ago, and compare it to now.

Analytics 48

Analytics SEM Metrics Conversion 48